Turn a daily ritual into a friendly rivalry. Pick a challenge, prove you showed up, and keep your streak alive. Miss a check-in and you’re out.
By day / finding the signal
data
guy.
Head of Data & U.S. GTM at CreatorDB. Turning creator-economy chaos into useful signals, stories, and growth.
After dark / making the weird idea real
<builder>
Startup junkie. Side-quest collector. Aggressively optimistic about what happens when curiosity gets shipped.
Drag it anywhere · more builder = builds · more data = day job
Showing the builder playground
Enter this worldSide quests✦Streak Wars✦Ship the weird thing✦Prototype✦Play✦Build✦Tiny boats✦Big ideas✦
01 / The night shiftBuilt on Replit, fueled by curiosity
I collect
side quests.
Some people unwind by watching TV. I apparently unwind by inventing another startup, giving it an absurd name, and seeing how far I can take it.
Swipe the shelfPreview → react → leave a note
KissyPissy
An AI mediator with unhinged-drunk-friend energy: hear both sides, find the real snag, call out the nonsense, and turn tiny arguments into a practical next step.
Found in the project files
Every story has two sides. This one listens to both.
- 01Voice or text your side
- 02Invite your person privately
- 03Get neutral insights + a joint debrief
Kill or Build
Before you vibe-code a beautiful solution to an imaginary problem, Kill or Build scans 20 research sources and tells you whether the idea deserves your next 200 prompts.
Found in the project files
Market analysis for startup ideas—instantly, across 20 sources.
- 01Demand signals + audience clues
- 02TAM, competition + blind spots
- 03A verdict before prompt number 200
Willy Winky
Four or five moments from today become a personalized 15–20 minute bedtime adventure starring your child—ready in about two minutes.
Found in the project files
Their day becomes a dream.
- 01Voice note or type today’s moments
- 02A personal ~15-minute adventure
- 03A gentle five-minute dream-music landing
Side Scrub
A marketplace matching physicians with short, paid health-tech advisory projects—from workflow audits to clinical product reviews.
Found in the project files
A bookable clinical braintrust for health tech.
- 01Physicians matched by specialty
- 02Workflow audits + product reviews
- 03Budgets, deliverables + timing built in
Red Telephone Club
A smaller, more human expert network: discover the right operator by company or industry, then pick up the red phone for a focused one-to-one conversation.
Found in the project files
The useful person should feel one red button away.
- 01Browse by company + industry
- 02Meet experienced operators
- 03Start with one focused call
PlayItNow
A song-and-shout-out request queue for DJs with optional tips, a Vitaminwater Project Hustle top-10 finish, and a peak #155 rank in iPhone Music.
Found in the project files
Song requests, on demand.
- 01Request a song or shout-out
- 02Add an optional tip
- 03The DJ gets paid only when it plays
Gigopost
An employee-advocacy platform for curating, creating, and distributing useful social content—without making every teammate become a full-time content person.
Found in the project files
Tell a better brand story.
- 01AI-assisted content creation
- 02Editable, pre-approved posts
- 03One-click social distribution
Probably building something else already.
The backlog is alive, well, and not accepting interventions.
02 / A different kind of buildOffline is a feature
Pause time.
Preferably afloat.
My favorite co-founders are my wife and our little water baby. We live in Marina del Rey, where the best reset button has a steering wheel and occasionally comes with sea lions.
Pour One / Marina del ReyOut of office.
Out of office.
Into the harbor.
Our electric Duffy is a little floating pause button—shared with other very busy people who could use less phone, more nature, and a chance to just be present.
Visit PourOneRound.com ↗“The best KPI might be how often you forget to check your phone.”
— Dad mode03 / The family orbitOff duty. Fully alive.
Everything good
starts at home.
Eesha and Nirvaan are the center of my universe. The rest is a joyful mess of tiny adventures, bruised shins, hidden doors, and very serious snack negotiations.
Hover, focus, or tap a planet to hear us tell the story.
Beach Days
A beach day means bikes, digging the biggest hole we can, and snow cones before Dad starts negotiating. The sand comes home with us no matter what.
01 / The day jobSignals → stories → growth
Data is serious.I don’t have
I don’t have
to be.
CurrentlyLive
CreatorDB
Head of Data and U.S. go-to-market at a global creator analytics platform—helping turn a wildly human industry into something measurable, useful, and smarter.
Find the signal→Ask the odd question→Make it useful→Tell the story
02 / Previous chapter2014 — 2025
The translator years / Ad intelligence
Complex became clear.
Previously2014 — 2025
Pathmatics / Sensor Tower
Partnerships · Sales leadershipI translated complex products into stories people could act on.
Know the methodology→Diagnose before demo→Translate, don’t hand off→Make insight travel
03 / Previous chapter2013 — 2015
The founder detour / Music tech
The night out became a startup.
Previously2013 — 2015
PlayItNow
Founder · ProductNightlife became product research. Shipping made it real.
Watch the workaround→Build the habit→Distribution is product→Know when to stop
04 / Previous chapter2008 — 2011
The foundation / Treasury
Numbers met people.
Previously2008 — 2011
Bank of America
Treasury · Client relationshipsNumbers matter. Relationships make them useful.
Trust compounds→Follow the money→Accuracy earns→Own the next step
02 / Consulting & advisoryHuman questions, useful answers
Signal.
Story.
Movement.
The most useful questions rarely respect org charts. They wander from data into sales, bump into product, and somehow end up in a U.S. go-to-market meeting. Bring the spreadsheet, stalled deal, creator puzzle, or half-formed idea; in a one-on-one call, we’ll find the useful thread, make the next decision clearer, and give your open tabs a fighting chance.
Schedule a one-on-one call.Bring the messy question · Leave with a useful next move↗
04 / The perspective advantageOne life, two vantage points
Born here.
Grew up there.
Built between.
Seven formative years in India—through middle and high school—gave me a front-row seat to two places that once felt poles apart. Coming back to the U.S. for college turned that contrast into a lifelong lens: progress is messy, perspective is a superpower, and optimism works better when it has seen more than one version of the world.